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Communication of film tourism in Prague 2000-2013
Syslová, Kateřina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The main aim of my thesis was to introduce filmmaking as a possible source of motivation for inbound tourism capital of Prague. My work deals with foreign film tourism in Prague and its development between the years 2000 - 2013. It defines the concept and outlines the history of this phenomenon in the sociological context. I support the theory with several practical world, Czech and Prague's examples. Furthermore I name and describe the institutions which are necessary in communication with foreign film productions. I also present their activities targeted at foreign producers and directors. Then I explain how the basic norms reflect the law. On the development of film production in the Czech Republic, particularly on the decline of interest in the years 2006 - 2010, I demonstrate the importance of such standards. I also describe the world and Czech examples of marketing communications targeted at film tourists. Campaigns are divided according to the type of media that the destination marketing organizations use. My work also contains British research that I apply to film tourism in Prague. Briefly I deal with change that has occurred in this industry after the advent of modern technologies and new media. That affects audio-visual production and its consumption. At the end of my work I present...
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Odhad daňového výnosu vyvolaného programem podpory filmového průmyslu
Holcová, Lucie ; Slintáková, Barbora (advisor) ; Kozubíková, Pavlína (referee)
The goal of this Bachelor´s thesis is to estimate the yield of collected taxes, local taxes and rents resulting in film incentive and flowing into public budgets in the Czech Republic. The thesis describes the relationship of the state and film industry before and after 1989, and the system of film incentives. The possibility of estimation and the estimation itself, which is processed for the currently shooting film Interlude in Prague, the film incentive is allocated in the amount of 37,961,408 CZK. My estimation of the revenue is in the amount of 28,129,795 CZK.
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Role of foreign film productions in promoting the Czech film industry and the Czech Republic
Váchová, Radka ; Hanzlík, Jan (advisor) ; Dianová, Markéta (referee)
The aim of this master thesis is to describe and evaluate the role of incoming foreign productions entering the Czech film industry after 1989. The foreign film productions tend to affect the Czech film culture in a broader context. Specifically, changes occured in governmental support of both Czech and foreign production. The film industry is not kept away from the intensifying conditions on world markets. In the recent years, this factor is leading to a greater competition in terms of attracting foreign productions to domestic locations by the system of fiscal incentives. Having these in mind, this thesis outlines until which range are the foreign productions beneficial for the state, as well as it proposes the possible manner of the Czech republic promotion abroad.
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Film incentives in the Czech republic
Macho, Ondřej ; Rod, Aleš (advisor) ; Chytilová, Helena (referee)
This thesis focuses on film incentives in the Czech republic and conditions of their implementation. The main task is to analyze the effect of state film incentives on volume of film production and to analyze economic effects of film incentives on state economy. The first part describes basic terms connected with film incentives, the way they work and reasons and results of their expansion. In the next part the regulatory impact assessment (RIA) of film incentives made by company EEIP for the Ministry of Culture of the Czech republic is analized. Then empirical analysis conducted with econometric model and linear regression is made to determine the effect of film incentives on volume of film production in the Czech republic. In the next part a critical analysis is used to revise results of the RIA. Along with the revizion of the results, own estimations are calculated. In the final part those estimations and the results of the RIA are both compared with real data.
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